Diedrich Coffee sells out to Peet’s (DDRX PEET)

A few weeks ago I wrote about the perils of shorting Diedrich Coffee (Nasdaq:DDRX) going into the strong holiday season.  One thing I hadn’t considered: a potential buyout.

After the bell today, DDRX shares were halted while the company announced that Peet’s Coffee (Nasdaq:PEET) would buy Diedrich in a cash and stock deal valued at $213 million.  Peet’s will pay a combination of $17.33 in cash and stock worth approximately $8.67 for each DDRX share.

“Together, Diedrich and Peet’s will create new growth opportunities for Diedrich’s brands and further drive household penetration of the K-Cup market,” said Diedrich chairman Paul Heeschen. “As a result, this combination benefits shareholders of both companies, customers, employees and our K-Cup business partners. Our already strong K-Cup business will accelerate under Peet’s in a way we could not achieve alone,” said Heeschen.

DISCLOSURE: No position.

Related posts:

  1. Why I’m not shorting Diedrich Coffee (Nasdaq:DDRX)
  2. Stock-picking contest update
  3. Diedrich Coffee (DDRX): piping hot or cooling off?

3 Comments for

Diedrich Coffee sells out to Peet’s (DDRX PEET)

  • Davis Freeberg |

    When one does closes another one opens. Tully’s has tried to do an IPO twice over the last decade, but has been derailed both times by a lousy market. A little over a year ago they pulled their last issue, but with this kind of frenzy, it wouldn’t surprise me to see them put it back on the table.

  • MS |

    Davis,
    Good point. Tully’s is a possibility, maybe even a probability if the market remains calm for the next 6 months. The real wildcard in coffee stocks may come if Dunkin’ Brands goes public. The private investors (Bain, TH Lee, etc.) surely must be considering an exit strategy.

  • MS |

    p.s. Davis congrats on 5 solid years of blogging.

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